DON’T DO TOO MUCH

THE PREVAILING LOGIC, THAT USERS WANT WEB2 EXPERIENCES WITH OBFUSCATED WEB3 DYNAMICS IS FUNDAMENTALLY INCORRECT (SORRY). USERS WANT A COMPELLING REASON TO USE NFTS AND THEY WILL NOT USE YOUR PLATFORM UNTIL YOU GIVE THEM ONE.

USERS NEED PRECISE & COMPELLING LOGIC FOR USING YOUR SPECIFIC PLATFORM.

PART OF THE INHERENT VALUE PROPOSITION OF TOKENIZED MEDIA & DECENTRALIZED NETWORKS IS THEIR ABILITY TO STORE VALUE. USERS WILL LEAVE IF THEY CAN’T CREATE A COMPELLING STORY WHERE THEY HAVE RECOUPED THE COST & TIME SPENT ON YOUR PLATFORM. WILL THE TOKENS ON YOUR PLATFORM STORE VALUE IN A FAVORABLE MACRO ENVIRONMENT?

PROVIDE A SOUND REASON FOR USERS TO CONVERT ETHEREUM INTO YOUR TOKENS.

MEME COINS ARE POPULAR ASSETS (IN PART) DUE TO THEIR UNDERLYING INTEROPERABLE TRADING INFRASTRUCTURE. LEVERAGING THIS INFRASTRUCTURE AROUND YOUR PLATFORM’S TOKENS IS AN EFFICIENT WAY TO UNLOCK SECONDARY LIQUIDITY MAKING YOUR TOKENS A BETTER STORE OF VALUE. THIS DOES NOT MEAN THAT YOU NEED TO BE A TOKEN LAUNCHPAD. IT DOES MEAN THAT YOU NEED A STRATEGY AROUND SECONDARY LIQUIDITY.

A LIQUID SECONDARY MARKET DERISKS THE PRIMARY MARKET.

ENABLE MULTIPLAYER MODE. GIVE USERS MORE CONTROL OVER THEIR FEEDS. ENCOURAGE SPONTANEOUS COMMUNITY. LIQUIDITY YIELDS ENERGY - USE THIS TO DRIVE CONVERSATION. ONE OF THE UPSIDES OF A DECENTRALIZED NETWORK IS THE PROXIMITY IT GENERATES BETWEENS ALL MARKET PARTICIPANTS. USERS NEED TO BUMP INTO EACH OTHER IN ORDER TO CREATE COMMUNITY. MAKE THEM TALK TO EACHOTHER.

PEOPLE WANT TO MAKE FRIENDS; DECENTRALIZE COMMUNICATION.

PREDICTIONS:

UNIQUE PROPOSITIONS ACQUIRE USERS.
EVERY TOKEN IS A LONG HOLD.
SECONDARY MARKETS STILL MATTER.
COMMUNITY STILL MATTERS.