CONVERSE-!-SKETCHBOOK-CONCEPT

When Converse first reached out to me to create an installation for them during London Fashion Week - I had 3 days to come up with a concept that highlighted new forms of self-expression. This is the chaos of my brain put on paper in my sketchbook; going from ideation to concept!

These sketches and notes are literally how I presented my concept to the team, and how 'Emotional Alchemy' came to life in 1.5 months - from coding a conversational AI, creating a fragrance dispensing hardware system, to a emotions-to-scent database - it was the best chaos and joy I got to start off 2024!