the internet-native brand framework

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From a cosy corner of the hyperspace emerges a new type of brand: the internet-native organisation.

We've left funnels behind, instead mapping ourselves across an axis that prioritises value capture over vanity metrics.

ONCHAIN ⇌ IRL LOCAL ⇌ GLOBAL

Some will play in just one quadrant, others will stretch, expand and explore upon this web of possibility.

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