the first time jesse and I ever had a conversation it was an hour and half+ video conference on a Sunday afternoon
we had a figma file open talking about base memetics and what the future could look like.
in that convo the term 'builder' was redefined to be more accurately inclusive to those that help build layer 2s such as base - with their goal of bringing 1b engaged individuals onto the chain.
since then Base has helped Leighton and myself get Based Management off the ground but there's been much deliberation on where this headless org best expresses itself.
personally I need aesthetics to align before I get to the real unlock on creative direction. this evening those pieces finally fell into place and I was reminded of this first conversation.
BM is appropriately named ironically enough. It is here to help manage the process of bringing 1 billion builders onchain.