Initial Meme Offering (IMO)
noun
- A fundraising strategy modeled after Initial Coin Offerings (ICOs), in which digital memes are created, sold, or traded as assets on a blockchain to raise capital for projects or initiatives, often leveraging the viral nature of memes to attract participation and support.
- A marketing or community-building tactic where memes are issued as symbolic or speculative digital commodities, aiming to generate engagement or investment within online communities.